Inspirational Ads

PSA (Public Service Announcements) are not the only advertisements that serve to inspire their audience. Increasingly we see different companies selling various products beginning to pick up on this trend, solely creating an extended advertisement to incite an emotional response, before briefly placing their brand name at the end.

Do these type of advertisements really work? How much brand recall do they really incite? Take a look at this Thai Pantene Advertisement, and think about it.

I don’t know about the effectiveness nor the brand recall, but this advertisement is bound to win awards on a creative, inspiring storyline, and compelling execution. Which brings us back to one point, are advertisements meant to win awards based on them as a production, or gauged via their effectiveness in propelling the product?

*edit* Note: This is done by a Thailand advertisement agency, namely, GREY Thailand. Which brings me to another point, with Thai advertisment agencies producing such provocative ads, what are we in Singapore really doing? Mocca? Bust ads? Hair care? Seriously…? Just an after-thought…

Advertising Campaigns

I’ve always been quite wary of Singapore’s advertising efforts, especially when they mirror certain popular trends occurring simultaneously, or slightly delayed.

With American Idol taking a similar craze here in Singapore with Singapore Idol. In respects with the voting for your favorite, it would appear advertising campaign efforts are taking a mirror to this.

One example would be the below.

http://www.swensens.com.sg/contest.html

I personally do not feel that advertisements should be decided by the audience. This isn’t the first case, a brand of watches locally have also pushed forth this form of advertising choice. I personally feel that it would have been great if they pushed for the duality, but not ask for a choice response from the audience. It only  goes to show the weakness and lack self confidence in the advertisement itself.

Welcome

Advertising (COM443) is by no means an easy module. I seem to have learnt the hard way the level of commitment and dedication it requires as compared to any other modules I’ve ever taken.

In spite of this, the level of enjoyment you get from watching the works of others in this module is absolutely awesome. It brings a whole new perspective on the level of achievement that can be done during presentations.

Having being involved in the work itself brings quite a level of accomplishment, when after weeks of hardwork, it pays off.

Alright, lets move on to a few advertisements I found to be well made, and in some cases, entertaining as well.

A Personal Favorite

You can see the many elements that is present within Discovery channel, their dedication to their work, which in turn is loving this work. I like how they emphasized this, and created this tune, which I think will remain quite an earworm for the audience, thus retention.

Ipod Advertisement

I like how Apple had this advertisement made out. Simple, with every possibilty that the background song can be changed at will to the most popular soundtrack today.